
Lugano
> Pietro Peri 21b – Lugano
At DataRank, our HQ inside Lugano’s Dagorà hub is more than an office, it’s a strategic base.
Easily reached by train or by car with convenient parking nearby, it connects us to Europe’s major routes.
From here we operate as a boutique SEO & ASO partner, combining market intelligence, multilingual expertise, and AI-driven precision for measurable growth.
In Lugano’s Dagorà hub, our headquarters is more than a workplace, it’s a gateway.
From this base, DataRank crafts boutique SEO & ASO strategies powered by intelligence, language expertise, and technology that scales.
Workspace
Every strategy starts here: collecting signals, refining insights, and translating them into clear actions. Our desks are where raw numbers turn into frameworks that guide visibility across borders.

Focus Room
In spaces built for deep work, we craft strategies that adapt to changing algorithms and markets. Here, every keyword, cluster, and intent is tested against tomorrow’s digital landscape.

Event Space
Workshops, briefings, and client sessions turn this room into a live lab. It’s where we connect ideas with execution, aligning global market intelligence with real-time SEO and ASO solutions.

Lounge
Between one analysis and the next, this is where reflections happen. Informal talks spark fresh angles, leading to strategies that are not just technical, but human-driven and future-ready.

- Because strategy often starts better over a coffee than over email.
- At our HQ in Lugano’s Dagorà hub, we can review your online presence live and show you where growth opportunities hide.
- You can bring your project, your website, or simply your questions, we’ll map out what matters most for your visibility.
- Looking for something more structured? We also run tailored workshops for teams, designed around the digital challenges your business is facing right now.
AIO non è il futuro della SEO. È già il presente.
All'inizio del 2023 ha iniziato a circolare un nuovo termine: GEO, Generative Engine Optimization. Ma da DataRank, usiamo un altro nome, e un focus molto più preciso. Lo chiamiamo AIO: AI Overview Optimization. Perché mentre la SEO tradizionale ottimizza per il posizionamento, l’AIO ottimizza per l’inclusione nelle risposte generate direttamente dalle AI.

L’AIO di Google è appena evoluto. Sei pronto a farti trovare?
L’AI Overview di Google non è più solo un esperimento: è diventato un punto d’ingresso strutturato e multilivello nell’esperienza di ricerca. Con l’ultimo aggiornamento, Google ha introdotto due cambiamenti chiave che riscrivono le regole su come i brand vengono mostrati, citati e cliccati...
