For years, market research has relied on trends, volumes, and intent-based keywords. But in a world where AI Overviews (AIO) rewrite the search experience, that’s no longer enough. Brands that want to be visible inside generative answers must ask a…
In early 2023, the term “GEO” started making waves. Generative Engine Optimization, they called it. But at DataRank, we use a different name, and a sharper focus. We call it AIO: AI Overview Optimization. Because while SEO optimizes for ranking,…
Google’s AI Overview is no longer just a test, it’s now a structured, multi-layered entry point in the search experience.In its latest rollout, Google introduced two critical updates that reshape how brands are surfaced, cited, and clicked. 1. More links,…
ASO in 2025 requires continuous validation. With the tools provided by Apple and Google, we test everything before scaling changes. We apply structured testing across: Our goal is to move from intuition to iteration, transforming assumptions into measurable performance boosts.
We believe that you can’t optimize what you don’t measure. That’s why every ASO project includes advanced reporting tailored to your team’s needs and your business model. We track: Each report is readable, actionable, and structured to support internal stakeholder…
If your app targets users in different countries or languages, ASO requires more than just translation, it demands localization, cultural adaptation, and testing. We offer full support for: From German to Arabic, Spanish to Japanese, our international ASO services allow…
One of the most impactful trends in ASO for 2025 is the synergy between paid and organic visibility. In the app ecosystem, paid ads don’t just drive installs, they influence algorithmic trust. At DataRank, we integrate ASO efforts with: We…
ASO is not a one-size-fits-all service. Apps from different industries require tailored approaches based on user behavior, seasonality, monetization models, and competition saturation. At DataRank, we adapt our ASO strategy to each sector. Examples include: This vertical-specific methodology is key…
While many marketers refer to ASO as “SEO for apps,” the truth is more nuanced. These two worlds overlap in strategy but differ in execution. Here’s how:
We design every SEO strategy around current and emerging realities, including: DataRank evolves with the algorithm so you don’t have to react, we’re already moving.