In early 2023, the term “GEO” started making waves. Generative Engine Optimization, they called it. But at DataRank, we use a different name, and a sharper focus. We call it AIO: AI Overview Optimization.
Because while SEO optimizes for ranking, AIO optimizes for inclusion.
In Google’s AI Overview, the traditional logic of position is replaced by selection.
The algorithm doesn’t just decide what’s relevant, it decides what to use. Only a handful of sources are chosen. And those that are? They don’t just rank, they become the answer.
That’s why AIO isn’t a nice-to-have strategy.
It’s a second organic layer. And it works by a different set of rules.
At DataRank, we’ve built our AIO framework around three pillars:
1. Structure
Content that is designed to be parsed by LLMs. Schema, clarity, hierarchy, and consistency.
2. Authority
Entity-level trust built through high-quality links, citations, and authorship.
2. Tracking
AIO is measurable. We track what shows up, where, and why—across Google, ChatGPT, and more.
We’re no longer optimizing just for humans.
We’re optimizing for machines that think like humans, but decide faster.
So, if your content isn’t being selected, it’s not just invisible, it’s irrelevant.
AIO is not the future. It’s already rewriting the rules.