SEO Trends in 2025:what’s shaping the future

We design every SEO strategy around current and emerging realities, including:

  • Shift toward AI-generated search engine result pages (SERPs)
  • Increased importance of entity-based SEO and topical authority
  • Emphasis on Core Web Vitals, mobile-first UX and real user metrics
  • Growing influence of brand signals and online reputation
  • Consolidation of local, visual and voice search algorithms

DataRank evolves with the algorithm so you don’t have to react, we’re already moving.