While many marketers refer to ASO as “SEO for apps,” the truth is more nuanced. These two worlds overlap in strategy but differ in execution. Here’s how:
- App stores are merchandising engines, not search engines
- Visual assets (icons, screenshots) have direct impact on rankings
- App store keywords tend to be short (2–3 words), unlike SEO long-tails
- ASO includes ranking by conversion rate, not just relevance
- App store behavior is fast-moving and intent-specific